Choosing a certificate for out film was made quite easy as we chose who our target audience would be first. By choosing to target the film at 16-24 year olds, we left ourselves with only one realistic option. However, this is just one of a number of reasons why we chose to make 'Presumed Dead' certificate 15. Taking in to account existing horror films, every film we looked at, both in teaser trailer research, horror trailer conventions research, and in the work we had done on our parody idea, was certificte 15.
- The Strangers
- The Ring
- Paranormal Activity
- Drag Me To Hell
- Mirrors
- One Missed Call
All of these films share the same genre as the film our teaser trailer will advertise, and some like Drag Me To Hell and The Ring involve scenes of a much more disturbing nature than anything we plan to include in our teaser trailer, or anything that our film would include in general, therefore meaing that only in a lack of good judgement would we choose to give 'Presumed Dead' a certificate any higher than 15, and as we'd previously agreed that aiming at a younger audience (12 and under) would be unwise, the only certificate we're left with is 15. Rating the film a 15 means that anyone within the age group of our target audience will be able to watch the film in the cinema, and also shows to anyone else thinking of watching the film, that any pre-conceptions of the film being unbelievably scary and gory simply based on the genre are untrue.
Choosing a certificate for out film was made quite easy as we chose who our target audience would be first. By choosing to target the film at 16-24 year olds, we left ourselves with only one realistic option. However, this is just one of a number of reasons why we chose to make 'Presumed Dead' certificate 15. Taking in to account existing horror films, every film we looked at, both in teaser trailer research, horror trailer conventions research, and in the work we had done on our parody idea, was certificte 15.
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