Target Audience...

Despite changing our idea for our teaser trailer, we didn't think that we needed to change our original target audience. We originally chose to target 16-24 year olds, for the main reason that our entire film was based around mocking horror films, and while not intentionally aiming to scare people with the film, the characters themselves were based on characters from real horror films, so to target the film at a younger audience would of been unwise and unrealistic. This is one of the reasons we chose to aim at the same target audience, as by changing to do an actual horror film, this was even further reasoning to avoid targeting the film at young people. We've chosen to aim mainly at the 16-24 year olds not only because of the genre of the film, but most importantly for the fact that they are the most frequent cinema go-ers. While there is no reason why our film would not appeal to an older audience, for the film to be as commercially successful as it can be, it needs to meet the criteria of a film that young adults would want to go and watch in the cinema. This age group are generally more interested in watching horror films at the cinema than any other age group, as the excitement of seeing who will be more scared by a film is something that 16-24 year olds get caught up in more than anyone else. The purpose of choosing a target audience is to focus your attention further in one particular direction, which we hope to do, while still trying to make 'Presumed Dead' a film that appeals to an older generation, as well as the young adults the film will aim to attract.