The film poster for Toy Story 3, like the teaser trailer, doesn't give anything away about the film. Toy Story, being a sequel, already has a large fan base, therefore doesn't need to attract people with the story. The poster is made up of all the toy characters involved in the film, including some of the new characters introduced in the sequel. This not only makes audiences excited to see all their favourite characters from the previous two Toy Story films, but also allows them to meet some of the new character they're going to be introduced to in the film. Seeing these new additions to the character list may give some people to push to go watch it, had they gotten bored of the characters that already existed. The poster, because of all the characters filling it, is very vibrant and colourful, giving the poster a happy, upbeat feel to it. This thought is emphasised by the smiles on the faces of all of the characters. Other than the characters, the only other thing on the poster is a huge '3', positioned in the centre of the poster. Unlike most films (eg. Red Eye) which put the title of the film on the poster in big font where it will be noticed, the film poster for Toy Story 3 doesn't do that. Having been around for over a decade, the Toy Story franchise is already well known by almost everybody, and most of those people are also well aware of, and have been waiting for the third film to be released. For these reasons, the number three, along with all of the characters on the poster, is enough that people don't need to see the words 'Toy Story' to know what film this poster is promoting. The date of release is also written at the bottom of the poster, in larger font that it usually would be, as alot of people have been waiting ten years for this film, so the exact day of release is very important to some people, who can't wait a day longer than they have to to see the film.
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