Toy Story 3 Teaser Trailer...

The Toy Story teaser trailer is done in a different way to most teaser trailers in that it is like a short film itself, that promotes the actual film. Instead of showing small clips from the film, the teaser shows the characters from the film preparing for the release of the film. This technique is successful in promoting the film as the audience already knows the characters, from the previous two Toy Story films, so they do not have to be introduced to the audience. It also means that the film gets promoted, without any footage of the film being used so none of the storyline is revealed. There is no editing or camera angles used, just the one, long scene from the one camera angle, that tracks the characters. There is also very little to the mise-en-scene, with the background being the wallpaper in Andy's room, another feature of the Toy Story films which audiences recognise. This very simple trailer is as basic as it can get in terms of camera angles and mise-en-scene, yet this takes nothing away from the trailer in attracting audiences, as the characters themselves are enough to make people watch, as for Toy Story, the third film in the series is 10 years in the waiting, so just to see the characters lets audiences instantly know that Toy Story 3 is on its way, building hype in that way, rather than by having an amazingly detailed and edited trailer to get peoples attention. The music is a tune that all Toy Story fans associate with the films, the song 'You've got a Friend in Me' by Randy Newman, this tune is played in the background throughout the trailer, but doesn't take away from the conversation the characters are having, which is the main feature of the trailer.

Overrall, this teaser trailer, like the one for 'Red Eye' is longer than the average teaser trailer but gives away absolutely nothing about the film, which allows it to continue for longer. The trailer is basic and relies heavily on attracting audiences through the presence of the characters alone, which is successful for the sole reason that the characters are already well known by the majority of audiences.