Film magazine covers need to be bold and stand out, as they are always going to be compared to the other magazines out at that time, and being the only thing a person will see when choosing which to buy, it is essential that the front cover is as appealing as it can be. Most films which are advertised on magazine covers, show a picture of the/one of the main characters, as they are usually the face that will remind people of the film. In all three covers i've looked at here, the main character is the only person on the cover, and looking at the camera, to make a connection with readers. The text on the front cover is also something that is made to stand out, as people wont just buy a magazine on the cover, the articles inside are what make people spend their money. On the cover for sherlock holmes, the title and subtitle for the film take up the entire bottom half of the page, as that is the focus of the magazine, and therefore the part which the magazine wants peoples eyes to be drawn to first. A common feature of a film magazine cover is to have a short phrase underneath or above the title of the film. For the Star Trek cover, the phrase 'The boldest and coolest film of 2009' is used to really sell the film, to anyone who is new to the film, and has yet to choose to go and watch it. Films with an existing reputation are able to rely less on attracting readers with words, like the Harry Potter cover. The title of the cover film is in a list of a number of films, and while it is the only one written in bold, it doesn't stand out in the same way my other two examples do. This is something which Empire magazine can afford to do however, as by the 6th film, Harry Potter is a film franchise with millions of fans already, and simply by showing the face of Harry (daniel radcliffe), anyone who is a fan of harry potter will recognise it and want to know what about harry potter is written inside.
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